ARLINA NURBAITY LUBIS Science Program ManajemenFakultas Ekonomi Universitas IPENDAHULUANA UtaraBAB Sumatra. REASON FOR CHOICE OF JUDULSebagaimana we know that the products or services produced by firms are unlikely to find itself a buyer or enthusiast. 0leh Therefore, producers in the marketing activities of products or services shall require the consumer about the product or
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